Post Graduate Programme in Digital Marketing (PGPDM) + Master of Business Administration (MBA)

Duration : 2 Years
Level : PGPDM + MBA

PROGRAMME HIGHLIGHTS : This programme is exceptional as it offers extraordinary profession chances to the students not only in India but abroad as well. The expanding significance of digital Marketing and its importance in different MNCs and business houses has devoted computerized promoting groups. This booming industry has all businesses going online in their marketing activities, with the demand for digital marketers increasing at a rapid rate. Unique initiatives such as internship with salary helps students learn and earn all together, student counselling and training makes students proactive and inspires them to be more decisive in action. Moreover, global orientation is organized by visit to LUC (Malaysia), global corporate establishments and learning centers and lectures by eminent faculty hailing from across the world.

ELIGIBILITY FOR ADMISSION : Graduate in any discipline with minimum 50%. Applicants with beneath 50% marks in graduation are required to pass in the test (MAT/CAT/XAT/ATMA/some other state level test.) to be qualified for the interview. There is no cut off score.

THE PROGRAMME STRUCTURE : The Programme (PGPDM+MBA) in Digital Marketing is divided into two years as under. Each part will consist of semesters to be known as Semester – 1 and Semester – 2 (Year I) and Semester – 3 and Semester – 4 (Year II).

Year Semester Odd Semester Even
Year I Core Subjects + Skills Enhancing Subjects 1 2
Year II Internship with Salary 3 4

FIRST YEAR : The schedule of First Year examination shall comprise of two semesters: Semester 1 and Semester 2. At the end of second semester, students will go for summer holidays. The schedule of papers during first year of the programme shall be as follows:

Semester – 1

  1. LGAPGPDM 1113 General marketing strategies
  2. LGAPGPDM 1123 Financial Statement Analysis
  3. LGAPGPDM 1133 Digital Marketing Foundation
  4. LGAPGPDM 1143 Competitor and Website Analysis
  5. LGAPGPDM 1153 Market search & Niche Potential
  6. LGAPGPDM 1163 Skills Enhancing Module
  7. Facebook Marketing Fundamentals and Facebook Ad Campaigns
  8. Google Adwords
  9. Decision Optimisation
  10. Growing Business Enhancement
  11. YouTube Marketing
  12. Google Plus for Business

Semester – 2

  1. LGAPGPDM 1213 Website Design using WordPress CMS
  2. LGAPGPDM 1223 Content Creation and Promotion
  3. LGAPGPDM 1233 Search Engine Optimization (SEO)
  4. LGAPGPDM 1243 Website Data Analytics

SECOND YEAR : Admission to Second Year of the programme shall be open to only those students who have cleared successfully at least eight papers out of the thirteen papers offered during First Year of the programme comprising of 1st and 2nd Semesters taken together. However, each student would have to clear the remaining papers while studying in Second Year.

The schedule of Second Year shall comprise of two semesters: Semester 3 and Semester 4. The schedule of during Second Year of the programme shall be as follows:
Semester 3 and Semester 4

Internship with salary is one of the concepts of the Post‐Graduate Program. It is similar to “learning from the field”. In the process, students get a feel of organizational reality: what it is, how it works, and the relationship between diverse functions. Students can relate classroom teaching to life. To that extent, the so‐called gap between theory and reality is bridged.

Why Digital Marketing

Marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. Digital marketing tactics has proven to be the most cost-effective way to reach potential customers. Digital marketing is the most powerful form of marketing. Digital marketing has the potential to transform the way how to reach and engage the customers. One of the most important benefits of digital marketing is that it is the most cost-effective ways to market the business. When it comes to traditional marketing, it’s very difficult for small businesses with limited budgets to compete with larger businesses for ad space.

Digital marketing is the most measurable form of marketing. It helps to connect with mobile customers and develop a better brand image for business. The process remains same for utilizing the other social media channels and personalized email marketing. Digital marketing skills are in serious demand. Right from small to big brands, everyone is turning towards digital marketing. The field is in demand with infinite opportunities to look for.

Career Prospect

  • Content Marketing Manager
  • Content Writer
  • Digital Brand Manager
  • Digital Marketing Manager
  • Director of Digital Marketing
  • Internet Marketing Director
  • Internet Marketing Specialist
  • SEO Manager
  • Social Media Marketing Analyst
  • Social Media Marketing Manager

Digital marketing is on the boom, Come be a part of this revolution