Short term programme in SEO & Digital Marketing

Duration : 12 Months
Level : SEO + DIGITAL MARKETING

1. Short term programme in SEO (6 Months)

2. Short term programme in Digital Marketing (6 Months)


Training Content for SEO

Course Durations:
6 Months

Search Engine Basics

  • What Is a Search Engine?
  • What is Crawlers, spiders, and robots
  • Classifications of Search Engines
  • Targeted search engines

Website Development

  • Before You Build Your Site know your target website
  • Decide Page elements
  • Understanding Web-Site Optimization
  • Does hosting matter?
  • Domain-naming tips
  • Powerful titles
  • Creating great and Unique content
  • Fussy frames
  • Cranky cookies
  • Design Concerns
  • Duplicate content
  • Hidden pages
  • Dealing with updates and site changes
  • Understanding Keyword Placement
  • Alt and Other Tags and Attributes
  • Meta description tags
  • Anchor text
  • Header tag content
  • Body text
  • URLS and File Names

Keywords

  • Importance of Keywords
  • Picking the Right Keywords
  • What’s the Right Keyword Density?
  • More About Keyword Optimization

Promotion

  • Use of Pay-per-Click.
  • How Pay-per-Click Works.
  • How Pay-per-Clicks affect your website.

External Tools and Services

  • Google Ad Words
  • Campaign management
  • Google Analytics
  • Yahoo! Search Marketing
  • Microsoft ad Center
  • Reports
  • Social Media

Tagging Your Web Site

  • What’s Site Tagging?
  • How Does Site Tagging Work?
  • Additional HTML Tags
  • No-follow
  • No-frames
  • Using Redirect Pages

Role of Links and Linking

  • How Links Affect SEO
  • How Links and Linking Work
  • Snagging inbound links
  • Creating outbound links
  • Advantage of cross-linking

Robots, Spiders, and Crawlers

  • What Are Robots, Spiders, and Crawlers?
  • What’s the Robot Exclusion Standard?
  • Robots Meta Tag
  • Inclusion with XML Site Mapping
  • Creating your own XML site map
  • Submitting your site map

Optimization

  • Optimization for Google
  • Understanding Google Page Rank
  • Calculate Page Rank of each page
  • Algorithm of Page Rank
  • Optimization for MSN
  • Optimization for Yahoo!
  • The Yahoo! Search Crawlers

Training Content for DIGITAL MARKETING

Course Durations:
6 Months

Search Engine Optimization – On Page

  • What Is a Search Engine?
  • W3C Validator
  • Classifications of Search Engines
  • Performance
  • Meta Tags
  • SEO-Friendly URLs
  • Internal Links
  • Site Map
  • Google Analytics code / Conversion Code

Search Engine Optimization – Off Page

  • Bookmarking Submission
  • Classified Ads
  • Webmaster Submission
  • Document/PPT/PDF Submission
  • Image Submission
  • Search Engine Submission
  • Blogs / Google Reviews
  • Micro-Blogging Submission

Keywords

  • Importance of Keywords
  • Picking the Right Keywords
  • What’s the Right Keyword Density?
  • More About Keyword Optimization

Promotion

  • Use of Pay-per-Click.
  • How Pay-per-Click Works.
  • How Pay-per-Clicks affect your website.

Social Media Optimization

  • LinkedIn Posting
  • Facebook Posting
  • Instagram Posting
  • Google Plus Posting
  • Twitter Posting
  • Pin Interest/ Flickr Posting
  • Tumblr Posting
  • Blogger Posting

Discount Coupons

  • One-Time Use Per Customer
  • Percentage Based Discount
  • Dollar Value Discount
  • Free Shipping / Free Gifts
  • Coupons for members
  • Recharge Coupons
  • Weekly/Monthly Offers
  • Holiday/Season Offers

Facebook Marketing

  • Engagement Strategies
  • Content Posting
  • Boosting Post
  • Ad Campaigns
  • Tracking
  • Re-Targeting
  • Event Posting
  • Conversion Rate

Google Adwords Marketing

  • Choose Keywords
  • Create Campaign
  • Different Types of Ads
  • Images Ads
  • Video Ads
  • Animated Ads
  • Text Ads
  • Re-Marketing
  • Google Analytics

YouTube Marketing

  • YouTube Channel Setup
  • Products Videos
  • How to assemble products Videos
  • Cross Promote
  • Video Marketing and Traffic Generating Strategies
  • Shooting , Creating and Editing Videos including Camera and Lightings.

Email Marketing

  • Build Strategy
  • Email Campaign
  • Nurturing Client
  • Informational Email
  • Promotional Email / Newsletter Email
  • Invitation and Survey Email
  • Thank-You Email
  • Offers like Discount Coupon Code

Selling on Amazon / Flip Kart / EBay etc

  • Setup Account
  • High Quality Professional Images of Products
  • Listing of Products
  • Dealing with Customer Care for Approval
  • Participating in Occasional Sales
  • Paid Promotion via Amazon/Flip kart/Ebay
  • Online Promotion on Social Media Sites