Short term programme in SEO & Digital Marketing

1. Short term programme in SEO (6 Months)

2. Short term programme in Digital Marketing (6 Months)

Training Content for SEO

Course Durations:
6 Months

Search Engine Basics

• What Is a Search Engine?
• What is Crawlers, spiders, and robots
• Classifications of Search Engines
• Targeted search engines

Website Development

• Before You Build Your Site know your target website
• Decide Page elements
• Understanding Web-Site Optimization
• Does hosting matter?
• Domain-naming tips
• Powerful titles
• Creating great and Unique content
• Fussy frames
• Cranky cookies
• Design Concerns
• Duplicate content
• Hidden pages
• Dealing with updates and site changes
• Understanding Keyword Placement
• Alt and Other Tags and Attributes
• Meta description tags
• Anchor text
• Header tag content
• Body text
• URLS and File Names

Keywords

• Importance of Keywords
• Picking the Right Keywords
• What’s the Right Keyword Density?
• More About Keyword Optimization

Promotion

• Use of Pay-per-Click.
• How Pay-per-Click Works.
• How Pay-per-Clicks affect your website.

External Tools and Services

• Google Ad Words
• Campaign management
• Google Analytics
• Yahoo! Search Marketing
• Microsoft ad Center
• Reports
• Social Media

Tagging Your Web Site

• What’s Site Tagging?
• How Does Site Tagging Work?
• Additional HTML Tags
• No-follow
• No-frames
• Using Redirect Pages

Role of Links and Linking

• How Links Affect SEO
• How Links and Linking Work
• Snagging inbound links
• Creating outbound links
• Advantage of cross-linking

Robots, Spiders, and Crawlers

• What Are Robots, Spiders, and Crawlers?
• What’s the Robot Exclusion Standard?
• Robots Meta Tag
• Inclusion with XML Site Mapping
• Creating your own XML site map
• Submitting your site map

Optimization

• Optimization for Google
• Understanding Google Page Rank
• Calculate Page Rank of each page
• Algorithm of Page Rank
• Optimization for MSN
• Optimization for Yahoo!
• The Yahoo! Search Crawlers

Training Content for DIGITAL MARKETING

Course Durations:
6 Months

Search Engine Optimization – On Page

• What Is a Search Engine?
• W3C Validator
• Classifications of Search Engines
• Performance
• Meta Tags
• SEO-Friendly URLs
• Internal Links
• Site Map
• Google Analytics code / Conversion Code

Search Engine Optimization – Off Page

• Bookmarking Submission
• Classified Ads
• Webmaster Submission
• Document/PPT/PDF Submission
• Image Submission
• Search Engine Submission
• Blogs / Google Reviews
• Micro-Blogging Submission

Keywords

• Importance of Keywords
• Picking the Right Keywords
• What’s the Right Keyword Density?
• More About Keyword Optimization

Promotion

• Use of Pay-per-Click.
• How Pay-per-Click Works.
• How Pay-per-Clicks affect your website.

Social Media Optimization

• LinkedIn Posting
• Facebook Posting
• Instagram Posting
• Google Plus Posting
• Twitter Posting
• Pin Interest/ Flickr Posting
• Tumblr Posting
• Blogger Posting

Discount Coupons

• One-Time Use Per Customer
• Percentage Based Discount
• Dollar Value Discount
• Free Shipping / Free Gifts
• Coupons for members
• Recharge Coupons
• Weekly/Monthly Offers
• Holiday/Season Offers

Facebook Marketing

• Engagement Strategies
• Content Posting
• Boosting Post
• Ad Campaigns
• Tracking
• Re-Targeting
• Event Posting
• Conversion Rate

Google Adwords Marketing

• Choose Keywords
• Create Campaign
• Different Types of Ads
• Images Ads
• Video Ads
• Animated Ads
• Text Ads
• Re-Marketing
• Google Analytics

YouTube Marketing

• YouTube Channel Setup
• Products Videos
• How to assemble products Videos
• Cross Promote
• Video Marketing and Traffic Generating Strategies
• Shooting , Creating and Editing Videos including Camera and Lightings.

Email Marketing

• Build Strategy
• Email Campaign
• Nurturing Client
• Informational Email
• Promotional Email / Newsletter Email
• Invitation and Survey Email
• Thank-You Email
• Offers like Discount Coupon Code

Selling on Amazon / Flip Kart / EBay etc

• Setup Account
• High Quality Professional Images of Products
• Listing of Products
• Dealing with Customer Care for Approval
• Participating in Occasional Sales
• Paid Promotion via Amazon/Flip kart/Ebay
• Online Promotion on Social Media Sites