Short term programme in SEO & Digital Marketing
Duration : 12 Months
Level : SEO + DIGITAL MARKETING
1. Short term programme in SEO (6 Months)
2. Short term programme in Digital Marketing (6 Months)
Training Content for SEO
Course Durations:
6 Months
Search Engine Basics
- What Is a Search Engine?
- What is Crawlers, spiders, and robots
- Classifications of Search Engines
- Targeted search engines
Website Development
- Before You Build Your Site know your target website
- Decide Page elements
- Understanding Web-Site Optimization
- Does hosting matter?
- Domain-naming tips
- Powerful titles
- Creating great and Unique content
- Fussy frames
- Cranky cookies
- Design Concerns
- Duplicate content
- Hidden pages
- Dealing with updates and site changes
- Understanding Keyword Placement
- Alt and Other Tags and Attributes
- Meta description tags
- Anchor text
- Header tag content
- Body text
- URLS and File Names
Keywords
- Importance of Keywords
- Picking the Right Keywords
- What’s the Right Keyword Density?
- More About Keyword Optimization
Promotion
- Use of Pay-per-Click.
- How Pay-per-Click Works.
- How Pay-per-Clicks affect your website.
External Tools and Services
- Google Ad Words
- Campaign management
- Google Analytics
- Yahoo! Search Marketing
- Microsoft ad Center
- Reports
- Social Media
Tagging Your Web Site
- What’s Site Tagging?
- How Does Site Tagging Work?
- Additional HTML Tags
- No-follow
- No-frames
- Using Redirect Pages
Role of Links and Linking
- How Links Affect SEO
- How Links and Linking Work
- Snagging inbound links
- Creating outbound links
- Advantage of cross-linking
Robots, Spiders, and Crawlers
- What Are Robots, Spiders, and Crawlers?
- What’s the Robot Exclusion Standard?
- Robots Meta Tag
- Inclusion with XML Site Mapping
- Creating your own XML site map
- Submitting your site map
Optimization
- Optimization for Google
- Understanding Google Page Rank
- Calculate Page Rank of each page
- Algorithm of Page Rank
- Optimization for MSN
- Optimization for Yahoo!
- The Yahoo! Search Crawlers
Training Content for DIGITAL MARKETING
Course Durations:
6 Months
Search Engine Optimization – On Page
- What Is a Search Engine?
- W3C Validator
- Classifications of Search Engines
- Performance
- Meta Tags
- SEO-Friendly URLs
- Internal Links
- Site Map
- Google Analytics code / Conversion Code
Search Engine Optimization – Off Page
- Bookmarking Submission
- Classified Ads
- Webmaster Submission
- Document/PPT/PDF Submission
- Image Submission
- Search Engine Submission
- Blogs / Google Reviews
- Micro-Blogging Submission
Keywords
- Importance of Keywords
- Picking the Right Keywords
- What’s the Right Keyword Density?
- More About Keyword Optimization
Promotion
- Use of Pay-per-Click.
- How Pay-per-Click Works.
- How Pay-per-Clicks affect your website.
Social Media Optimization
- LinkedIn Posting
- Facebook Posting
- Instagram Posting
- Google Plus Posting
- Twitter Posting
- Pin Interest/ Flickr Posting
- Tumblr Posting
- Blogger Posting
Discount Coupons
- One-Time Use Per Customer
- Percentage Based Discount
- Dollar Value Discount
- Free Shipping / Free Gifts
- Coupons for members
- Recharge Coupons
- Weekly/Monthly Offers
- Holiday/Season Offers
Facebook Marketing
- Engagement Strategies
- Content Posting
- Boosting Post
- Ad Campaigns
- Tracking
- Re-Targeting
- Event Posting
- Conversion Rate
Google Adwords Marketing
- Choose Keywords
- Create Campaign
- Different Types of Ads
- Images Ads
- Video Ads
- Animated Ads
- Text Ads
- Re-Marketing
- Google Analytics
YouTube Marketing
- YouTube Channel Setup
- Products Videos
- How to assemble products Videos
- Cross Promote
- Video Marketing and Traffic Generating Strategies
- Shooting , Creating and Editing Videos including Camera and Lightings.
Email Marketing
- Build Strategy
- Email Campaign
- Nurturing Client
- Informational Email
- Promotional Email / Newsletter Email
- Invitation and Survey Email
- Thank-You Email
- Offers like Discount Coupon Code
Selling on Amazon / Flip Kart / EBay etc
- Setup Account
- High Quality Professional Images of Products
- Listing of Products
- Dealing with Customer Care for Approval
- Participating in Occasional Sales
- Paid Promotion via Amazon/Flip kart/Ebay
- Online Promotion on Social Media Sites